Why the Yellow Pages?

Why have the Yellow Pages continued to grow year after year, even in a challenging economy? Because advertisers believe in the power of the Yellow Pages to deliver motivated buyers and bottom-line results. Research reveals that the Yellow Pages consistently provide one the best returns on investment of any medium. As the cornerstone of an integrated marketing plan, Yellow Pages advertising also extends the reach of other media.

Why Advertise in the Yellow Pages?

According to Knowledge Networks / Statistical Research Inc. (KN/SRI), an independent research firm, 76% of all U.S. adults refer to the Yellow Pages monthly, and 88% of those who use the Yellow Pages ultimately make or are likely to make a purchase.
Research also shows the average Yellow Pages user looks at more than five ads when scanning the directory, so it's even more important to make your brand stand out.
As a critical part of the integrated marketing media mix, the Yellow Pages extends the reach of other media, extending Internet, radio and television by 22%, newspapers by 19% and magazines by 23%.
The Yellow Pages delivers an average of $4 in profit for every $1 invested in Yellow Pages advertising. Yellow Pages consumers spend an average of 25% more than non-users.
A strong presence in the Yellow Pages delivers key messages to customers at a critical stage in the purchase process - when they are actively seeking information and are ready to buy.

How Does Yellow Pages Advertising Work?

When a business or advertiser decides to place an ad, the appropriate print and/or online directory and category are selected; ad size and placement are determined; positioning, copy and design are created; and branding is recommended.